Last updated: 6 November 2026

1. Who We Are

This Privacy Policy explains how BodiedByVira Ltd, trading as Bodied By Vira ("we", "us" or "our"), collects, uses, stores and protects your personal information when you visit or make a purchase from our website: bodiedbyvira.com

We are committed to respecting your privacy and handling your personal information responsibly, transparently and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this Privacy Policy or how we use your information, you can contact us at:

Email: info@bodiedbyvira.com

2. Personal Information We Collect

When you visit our website, interact with our brand or place an order, we may collect the following categories of information:

Personal and contact information

• Your name
• Billing and delivery address
• Email address
• Telephone number

Order and payment information

• Products purchased
• Order history and transaction details
• Delivery and fulfilment information
• Payment status and relevant transaction details

Payment card information is processed securely by our payment providers. We do not generally receive or store your full payment card details.

Account and customer service information

• Account login details, where applicable
• Messages and correspondence sent to our customer service team
• Product enquiries, feedback and complaints
• Your communication and marketing preferences

Website and device information

When you browse our website, we may collect technical information such as:

• IP address
• Browser type and device information
• Website activity and pages visited
• Referring website or advertising source
• Products viewed and interactions with our website
• Cookie identifiers and similar tracking information, where permitted

Advertising and marketing information

Where relevant tracking technologies have been enabled and you have provided the required consent, we may collect information about your interactions with our website and advertising campaigns. This may include product views, add-to-cart activity, checkout activity and completed purchases.

3. How We Use Your Information

We use your personal information for legitimate business purposes, including:

• Processing and fulfilling your orders.
• Arranging deliveries and providing order updates.
• Managing returns, refunds and customer enquiries.
• Providing customer support and resolving complaints.
• Managing customer accounts.
• Preventing fraud and protecting our business.
• Maintaining and improving our website and services.
• Understanding how customers use our website.
• Sending marketing emails where you have subscribed or where permitted by law.
• Measuring the performance of advertising campaigns.
• Understanding which advertising campaigns lead to website visits and purchases.
• Improving our marketing and advertising activities, where permitted.
• Meeting our legal, accounting and regulatory obligations.

We will only use your personal information where we have an appropriate legal basis to do so.

4. Our Legal Basis for Processing Your Information

Under UK data protection law, we must have a lawful reason for using your personal information.

Depending on the circumstances, we rely on the following legal bases:

• Contract: Where we need your information to process an order, arrange delivery or provide a service you have requested.
• Legal obligation: Where we must retain or disclose information to comply with applicable laws, including tax and accounting requirements.
• Legitimate interests: Where we have a genuine business reason to use your information, such as improving our website, maintaining security and managing our customer relationships, provided your rights and interests do not override those interests.
• Consent: Where you have actively agreed to receive marketing communications or where consent is required for cookies and other tracking technologies.

You can withdraw your consent at any time where processing is based on consent.

5. Email Marketing and Klaviyo

We use Klaviyo to manage our email marketing communications.

If you subscribe to our mailing list, we may use your name, email address, marketing preferences and relevant engagement information to send you:

• Product updates and launches.
• Promotional offers and discounts.
• Brand news and announcements.
• Wellness and lifestyle content.
• Newsletters and other marketing communications.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Unsubscribing from marketing communications will not affect essential emails relating to orders, payments, deliveries or customer service.

We currently use Klaviyo for email marketing only. We do not use Klaviyo to send SMS marketing messages.

6. Cookies, Analytics and Advertising Technologies

Our website uses cookies and similar technologies to support essential website functions, understand website performance and, where permitted, support advertising activities.

Cookies are small files stored on your device when you visit a website.

Essential cookies

These cookies are necessary for our website to operate correctly. They help with functions such as shopping basket management, checkout, website security and remembering essential preferences.

Essential cookies cannot generally be switched off through our website's cookie controls because the website may not function properly without them.

Shopify analytics

Our website is hosted on Shopify. We use Shopify's built-in analytics and reporting tools to understand website performance, customer activity and sales.

This helps us understand how visitors interact with our website and how we can improve the shopping experience.

Meta advertising (Facebook and Instagram)

As part of our advertising activities, we may use Meta advertising technologies, including the Meta Pixel and, where configured, the Meta Conversions API.

These technologies may help us:

• Measure the performance of Facebook and Instagram advertisements.
• Understand whether advertising campaigns lead to website visits and purchases.
• Measure customer interactions with products and website pages.
• Improve advertising campaign performance.
• Build or manage relevant advertising audiences, where permitted.

TikTok advertising

We may also use TikTok advertising technologies, including the TikTok Pixel and, where configured, related data-sharing technologies.

These technologies may help us:

• Measure the performance of TikTok advertisements.
• Understand how visitors interact with our website after viewing an advertisement.
• Measure product views, shopping basket activity and purchases.
• Improve advertising campaign performance.
• Build or manage relevant advertising audiences, where permitted.

Depending on the technologies and settings enabled, information shared with advertising platforms may include website activity, device information, IP address, cookie identifiers and relevant advertising or purchase events.

Your cookie choices

Non-essential analytics and advertising cookies will only be activated where the required consent has been obtained.

When you visit our website, you can use our cookie settings to accept, reject or manage non-essential cookies, where those controls are available.

You can change or withdraw your cookie preferences at any time through the cookie settings on our website.

Rejecting non-essential cookies will not prevent you from browsing or purchasing from BodiedByVira.

We may update this section as our website analytics and advertising integrations change.

7. Who We Share Your Information With

We may share relevant personal information with trusted third-party service providers where necessary to operate our business and provide our services.

These may include:

• Shopify: Our e-commerce platform, which hosts our website and supports order processing, checkout, analytics and customer account functions.
• Klaviyo: Our email marketing provider, used to manage email subscriptions and marketing communications.
• Payment providers: Providers that securely process payments and help prevent fraudulent transactions.
• Delivery providers: Royal Mail and other relevant courier services, where necessary to fulfil and deliver your orders.
• Meta Platforms: Where relevant advertising technologies are enabled and permitted, we may share certain website activity and advertising event information with Meta for advertising measurement, attribution and optimisation.
• TikTok: Where relevant advertising technologies are enabled and permitted, we may share certain website activity and advertising event information with TikTok for advertising measurement, attribution and optimisation.
• Professional and technical service providers: Such as website support, IT, security, accounting and legal service providers, where necessary.

We may also disclose information where required by law, to protect our legal rights or to respond to lawful requests from relevant authorities.

We do not sell your personal information to Meta, TikTok or other third parties.

8. International Data Transfers

Some of the third-party providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that it receives a level of protection consistent with applicable UK data protection requirements.

These safeguards may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses or other legally recognised safeguards, where applicable.

9. How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on the type of information and the reason we hold it.

For example:

• Order and transaction records may be retained to meet legal, tax and accounting obligations.
• Customer service correspondence may be retained where necessary to manage enquiries, complaints or disputes.
• Marketing information may be retained while you remain subscribed, subject to applicable requirements.
• Website and analytics information may be retained in accordance with the settings and retention periods of the relevant service providers.

When information is no longer required, we will take appropriate steps to delete or anonymise it.

10. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures include using reputable service providers and appropriate security practices.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

11. Your Data Protection Rights

Under applicable UK data protection laws, you may have the right to:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Ask us to correct inaccurate or incomplete information.
• Erasure: Request that we delete your personal information in certain circumstances.
• Restriction: Ask us to restrict how we use your information in certain circumstances.
• Portability: Request certain personal information in a commonly used, machine-readable format.
• Object: Object to certain types of processing, including processing based on legitimate interests or direct marketing.
• Withdraw consent: Withdraw consent where we rely on it to process your information.

To exercise any of these rights, please contact:

Email: info@bodiedbyvira.com

We may need to verify your identity before responding to a request.

We aim to respond within one month, subject to any lawful extensions that may apply.

You also have the right to complain to the UK's Information Commissioner's Office (ICO) if you believe your personal information has been handled incorrectly.

12. Marketing Preferences

We want our communications to be relevant and useful.

If you no longer wish to receive promotional emails from us, you can unsubscribe using the link at the bottom of any marketing email.

Please note that even if you unsubscribe from marketing communications, we may still contact you about important matters relating to an order, delivery, refund, account or customer service enquiry.

13. Children's Privacy

Our website and products are intended for adults.

We do not knowingly collect personal information from children under the age of 18 for marketing purposes.

If you believe a child has provided us with personal information, please contact us so that we can review and take appropriate action.

14. Third-Party Websites

Our website may contain links to third-party websites, social media platforms or external services.

Please be aware that these websites have their own privacy policies and practices.

We are not responsible for how third-party websites collect, use or protect your information. We encourage you to review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or the third-party technologies we use.

Any updates will be published on this page, together with the revised date at the top of the policy.

We encourage you to review this page periodically.

16. Contact Us

If you have any questions about this Privacy Policy, how your information is used or how to exercise your data protection rights, please contact us:

BodiedByVira Ltd

Trading as: Bodied By Vira

Email: info@bodiedbyvira.com